Privacy Policy

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Maverick Plumbing Technicians, Inc.

[UPDATED] Effective Date: September 29, 2026

This Privacy Policy has been updated from our previous version to comply with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and to disclose our use of the Meta Pixel and similar advertising technologies.

Maverick Plumbing Technicians, Inc. (“us,” “we,” or “our”) operates the website at maverickplumbingtechnicians.com (the “Service”).

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. By using the Service, you agree to the collection and use of information in accordance with this policy.

1. Information Collection and Use

We collect several types of information to provide and improve our Service.

Personal Data

While using our Service, we may ask you to provide personally identifiable information, including but not limited to:

  • Email address
  • First and last name
  • Phone number
  • Service address
  • Cookies and usage data

Usage Data

We may also collect information about how the Service is accessed and used. This Usage Data may include information such as your computer’s Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, and unique device identifiers.

2. Tracking and Cookies Data

We use cookies and similar tracking technologies to track activity on our Service and hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier.

Types of cookies we use:

  • Session Cookies — We use session cookies to operate our Service.
  • Preference Cookies — We use preference cookies to remember your preferences and settings.
  • Security Cookies — We use security cookies for security purposes.
  • Advertising and Tracking Cookies — We use advertising cookies, including the Meta Pixel, to understand how visitors interact with our website and to serve relevant advertising.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our Service may not function correctly.

3. Meta Pixel and Advertising Technologies

Our website uses the Meta Pixel (also known as the Facebook Pixel), a tracking technology provided by Meta Platforms, Inc. The Meta Pixel allows us to measure the effectiveness of our advertising, understand how visitors use our website, and serve relevant ads to people who have previously visited our site.

When you visit our website, the Meta Pixel may collect the following information:

  • Pages you visit on our site
  • Actions you take (e.g., form submissions, button clicks)
  • Your IP address
  • Browser type and version
  • Device identifiers

This information is transmitted to Meta and may be used by Meta in accordance with its own Data Policy at https://www.facebook.com/policy.php.

This constitutes sharing of personal information for cross-context behavioral advertising purposes under California law. California residents have the right to opt out of this sharing — see the California Privacy Rights section below.

4. Sale and Sharing of Personal Information (Do Not Sell or Share)

We do not sell your personal information for money. Some state laws, including California’s, treat certain advertising activity as “sharing” personal information for cross-context behavioral advertising. If you click Accept, tools such as the Meta Pixel and Google Ads may do this. If you click Decline, use Cookie Preferences to withdraw consent, or your browser sends a GPC signal, those tools do not run on the Site and we do not share your information in this way. We do not knowingly sell or share the personal information of anyone under 16.

5. Use of Data

Maverick Plumbing Technicians, Inc. uses the collected data for the following purposes:

  • To provide and maintain the Service
  • To respond to service requests and inquiries
  • To notify you about changes to our Service
  • To monitor the usage of the Service
  • To detect, prevent, and address technical issues
  • To deliver targeted advertising and measure advertising effectiveness
  • To improve the overall user experience

6. Sharing of Data

We do not sell your personal information for monetary compensation. However, as described above, we do share certain personal information with advertising partners, including Meta Platforms, Inc., through the use of tracking technologies for cross-context behavioral advertising. Under California law (CPRA), this may constitute “sharing” of personal information. California residents have the right to opt out. See the California Privacy Rights section below.

7. Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Usage data collected through cookies and advertising technologies is generally retained for no more than 24 months. You may request deletion of your personal data at any time as described in the California Privacy Rights section.

8. Service Providers

We may employ third-party companies and individuals to facilitate our Service, provide the Service on our behalf, or assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

9. Analytics

Google Analytics — We use Google Analytics to track and report website traffic. You can opt out of Google Analytics by installing the browser opt-out add-on available at https://tools.google.com/dlpage/gaoptout. For more information, visit https://policies.google.com/privacy.

Meta Pixel — We use the Meta Pixel to measure advertising effectiveness and enable targeted advertising on Meta platforms. To opt out of Meta’s use of your data for advertising, visit your Meta Ad Preferences at https://www.facebook.com/ads/preferences, or contact us directly using the information in the California Privacy Rights section.

10. Transfer of Data

Your information, including Personal Data, may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. By using our Service and submitting information, you consent to that transfer. Maverick Plumbing Technicians, Inc. will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

11. Disclosure of Data — Legal Requirements

Maverick Plumbing Technicians, Inc. may disclose your Personal Data in the good-faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of Maverick Plumbing Technicians, Inc.
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of users of the Service or the public
  • Protect against legal liability

12. Security of Data

The security of your data is important to us. While we strive to use commercially acceptable means to protect your Personal Data, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.

13. Cookies and Tracking Technologies

A cookie is a small text file stored on your device. Similar technologies, such as pixels, tags, and scripts, do the same kind of work. We use two kinds.

Essential technologies. These make the Site work, keep it secure, and remember your cookie choice. They do not require your consent.

Optional technologies (only with your consent). These help us understand how visitors use the Site and measure our advertising. When you first visit, a cookie banner asks you to Accept or Decline. Optional technologies are off until you click Accept. Before then, and if you click Decline, they do not load and no information is sent to them. If your browser sends a Global Privacy Control (GPC) signal, we treat it as a Decline and do not show the banner.

If you click Accept, the optional technologies on our Site are:

  • Analytics: Google Analytics (GA4) and Google Tag Manager, which report on Site traffic and usage.
  • Advertising and conversion measurement: Google Ads and the Meta Pixel (Facebook and Instagram), which measure how our advertising performs and help show relevant ads.

Information collected by these tools may include your IP address, device and browser information, pages visited, actions taken on the Site, and a unique identifier. It is sent to the provider, which handles it under its own privacy policy: Google (https://policies.google.com/privacy) and Meta (https://www.facebook.com/privacy/policy).

Your choice and how to change it. We save your choice in a first-party cookie named c6cm_consent on your device for up to 365 days, so we do not ask on every page. You can change your choice at any time: Cookie Preferences. The same link appears in the footer of the Site. It reopens the banner. If you had accepted and then click Decline, the page reloads and the optional tools stop. You can also block or delete cookies in your browser settings, or use a GPC-enabled browser. If you clear your cookies, we will ask again on your next visit. Declining does not limit your ability to use the Site, call us, or request service.

Google Consent Mode. Our Site tells Google’s tools that analytics and advertising storage are denied until you accept, and updates that setting to match your choice.

14. Phone Calls and Call Tracking

We use a call tracking service (CallScaler) so we can tell which marketing source led you to call us. It may show a different tracking phone number on the Site depending on how you found us. When you call, the service may collect the phone number you call from, the date, time, and length of the call, and the marketing source of your visit. Because it is part of how the Site displays our phone number, call tracking is not switched off by the cookie banner.

Call recording. Calls to our business numbers may be recorded for quality assurance and training purposes. A notice at the start of the call tells you the call may be recorded. If you continue the call, you agree to the recording. Recordings may be transcribed, and the recordings and transcripts may be analyzed, including by service providers, to improve our service and understand what customers ask about. If you do not want to be recorded, you can contact us by email or through the Site instead.

15. Forms, Videos, Maps, and Other Third-Party Services

Forms. Our contact and request forms use the Gravity Forms plugin. What you submit is stored on our website and sent to us by email, and our hosting and email providers process it on our behalf.

reCAPTCHA. We use Google reCAPTCHA on forms to protect the Site from spam and abuse. reCAPTCHA collects hardware and software information, such as device and application data, and sends it to Google for analysis. Use of reCAPTCHA is subject to the Google Privacy Policy (https://policies.google.com/privacy) and Terms of Service (https://policies.google.com/terms). It is needed for security, so it is not switched off by the cookie banner.

Embedded videos and maps. Some pages include YouTube videos and Google Maps. When a page with one of these loads or plays, Google may set cookies and collect information about your visit, as if you had visited its website. See the Google Privacy Policy at https://policies.google.com/privacy.

16. Text Messaging (SMS)

If you give us your mobile number and agree to receive text messages, Maverick Plumbing Technicians may text you about appointments, service updates, and replies to your requests. Consent to receive texts is not a condition of buying anything from us.

Message frequency and rates. Message frequency varies. Message and data rates may apply.

Opt out and help. Reply STOP at any time to stop receiving texts. Reply HELP for help, or contact us at (831) 285-2286 or [PRIVACY EMAIL – CONFIRM].

No sharing of mobile information. We do not sell, rent, or share your mobile phone number or your text message consent with third parties or affiliates for their marketing or promotional purposes. We may share it with service providers that help us send messages, only to deliver those messages for us.

17. California Privacy Rights (CCPA / CPRA)

This section applies to California residents. The California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA), provides California residents with specific rights regarding their personal information.

18. Categories of Personal Information We Collect

In the preceding 12 months, we have collected the following categories of personal information:

  • Identifiers — name, email address, phone number, IP address
  • Internet or other electronic network activity — pages visited, time on site, referring URL, interactions with advertising
  • Inferences drawn from the above to create a profile for advertising purposes

19. Your Rights as a California Resident

Subject to certain limitations, California residents have the following rights:

  • Right to Know — You may request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, the business purposes for collecting or sharing it, and the third parties with whom we share it.
  • Right to Delete — You may request that we delete personal information we have collected from you, subject to certain exceptions.
  • Right to Correct — You may request that we correct inaccurate personal information we maintain about you.
  • Right to Opt Out of Sale or Sharing — We do not sell your personal information for money. We do share personal information with advertising partners (including through the Meta Pixel) for cross-context behavioral advertising. You have the right to opt out of this sharing.
  • Right to Non-Discrimination — We will not discriminate against you for exercising any of your CCPA/CPRA rights.

20. How to Submit a California Privacy Request

To exercise any of the rights listed above, contact us by:

We will respond to verified requests within 45 days as required by California law. We may need to verify your identity before processing your request.

21. Do Not Sell or Share My Personal Information

California residents may opt out of the sharing of their personal information for cross-context behavioral advertising, including through the Meta Pixel, by contacting us using the information above. We also honor browser-level Global Privacy Control (GPC) opt-out signals to the extent required by California law.

22. Children’s Privacy

Our Service does not address anyone under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and are aware that your child has provided us with Personal Data, please contact us.

23. Links to Other Sites

Our Service may contain links to other sites not operated by us. If you click a third-party link, you will be directed to that site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

24. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the effective date at the top. You are advised to review this Privacy Policy periodically for any changes.

25. Contact Us

If you have any questions about this Privacy Policy, please contact us: